Building Links Aint No Monkey Work

For a long time now, it's pretty much been a known fact that Google is analyzing inbound links to websites much more carefully than in the past. Some people, like myself, believe that where inbound links are coming from mean much more than how many you have total.

In the past, people thought that building links to your site was all about numbers. People believed, and many still do, that the more links you have pointing to your website, the higher your site will appear in the search engines when people search for terms related to your site - and this was true at one time, but not any more for certain.

Let me give you an example.
I have a relatively new website with about 20 pages of content. This is a new website, so I am already expecting to have to build a reputation with Google, which could take 6 to 9 months on average with what I would call basic online marketing techniques.

Now this 20 page website has just about all it's pages indexed in Google. I have began placing ads on other web sites to this new website and over the course of about 2 months, it is starting to appear for some vague searches and is getting some natural traffic. The interesting part about this is that the pages that seem to be coming up most often both happen to be directly linked to from old established sites fitting that exact topic.

So basically:

Using the above example, pages 3 and 4 are performing much better than all the rest. For me, this clearly proves that inbound links from authority topic related pages will count much more than how many links you have overall. This is an example of why gaining links to your website is a science, and not monkey work.
-